最後幾個月雖然被Mercedes超越過去 (116w) 2010還是排名第三
但這銷售數字還是歷史新高 1,092,400
Audi海外三大市場
中國 227,938
美國 101,629
英國 99,705
都是歷史新高
德國本土市場 2010年汽車補助取消後 銷售下滑
但在下半年A1挹注下 銷售率由負轉正 +0.1%
以全世界來看 這三家相比
其中歐洲和中國 Audi還是稱冠
差距最大還是在美國
美國雖破10萬 和雙B 22萬銷量還是有一大段距離 但是差距已在縮小
另外 這篇文章分析 Audi在2010美國的成長 並非來自於價格戰
http://finance.yahoo.com/news/Inside-the-US-2010-Audi-prnews-1674539257.html?x=0&.v=1
Audi market share improvement and incentives
Audi gained market share the old-fashioned way – by earning it. At the close of 2010, Audi held 8.6% of the U.S. imported luxury car market, also populated by Lexus, BMW and Mercedes-Benz and others. That set a new record for the Audi brand and stood well above the 7.9% share that Audi held at the end of 2009.
But Audi didn't dramatically increase its share through deep discounts. Based on Autodata estimates of average auto-industry discounts, Audi incentive levels fell 16% toward the end of 2010 when compared against 2009 discounts. That placed the brand on the low end of the incentives offered by a luxury manufacturer, and it was a steeper decline than average incentives extended by the imported luxury car sector overall. On average, BMW offered $748 more in average incentives, or roughly 23% more than Audi; Mercedes-Benz average incentives in 2010 were 27% higher than those extended by Audi.
