------------------------ London, UK – 10 September 2008 – Sony Ericsson today announces 30 September 2008 as the official launch date for the highly anticipated Xperia™ X1 – initially available to consumers in the UK, Germany and Sweden. The handset will be available in other markets across Europe, Asia and Latin America throughout Q4 2008. ------------------------
The launch date of the 30th is the day we ship the phones to the networks and there will, most likely be some lead time before it appears. (though I’d expect to see it on some shelves in early October.)